NEW YORK / EVERYWHERETHE EVERYDAY ORIGINAL

WHAT DO YOU
LACE UP FOR?

Tote bag with sneaker DNA.
For whatever moves you.

SNEAKER DNA.EVERYDAY CARRY.YOUR OWN WAY.

01 / THE TOTEFAMILIAR RITUAL. FRESH FORM.

FROM YOUR FIRST STEP.TO YOUR NEXT THING.

THE FIRST COLLECTION

A TOTE BAG.
WITH SNEAKER
DNA.

Signature lacing. Silver grommets. A contrasting base. All the character of your favorite sneakers, in the bag you reach for every day.

For your gear, your essentials, and your work in progress.

Customize your Lace up ↗

BLACK / WHITECUSTOM LACES & HANDLE LENGTHHANDCRAFTED BY A FAMILY

02 / IT’S IN THE DETAILSLOOK A LITTLE CLOSER.

BUILT WITH
CHARACTER.

Borrowed from your sneakers. Made for your day.

Lace it your way.

Choose white, black, or request another lace color.

Carry comfortably.

Reinforced shoulder straps, with a custom full handle length option.

Every stitch counts.

Double stitching, silver grommets, and a contrasting white base. The black tote has beige cotton lining and an interior pocket.

15 × 15 × 3 inWidth × height × depth*

11 inShoulder strap drop*

*Dimensions shown for the black tote.

THE ORIGINAL / A CLOSER LOOK

OUR STORYFOR THE WORK IN PROGRESS.

IT STARTS
WITH A SMALL
DECISION.

Lace your shoes.
Grab your tote. Go.

LACE UP,
KEEP GOING.

A song you haven’t finished. A move you’re still perfecting. An idea you can’t stop thinking about.
There’s always something that keeps you going. Something worth showing up for.

Meet Lace Up. A tote bag with sneaker DNA and a story rooted in the pursuit of what you love.
Inspired by the simple ritual of lacing up your sneakers, its signature lacing is a reminder that every journey begins with a decision to show up. To practice, to create, to try again. Inside, you carry everything you need to make it happen, from your everyday essentials to the tools of your craft.

For the hustle. For the dream. For whatever comes next.

Because progress isn't always a straight line. Some days you make a breakthrough. Other days you rest, rethink, or start over. What matters is having something you love enough to keep coming back to.

So, what do you lace up for?
The next song. The next session. The next big idea.

Whatever you're chasing, whatever you're creating, carry what matters and keep moving in your own way.

Lace up. Keep going.

YOUR NEXT CARRYTHREE SMALL STEPS.

Make it yours.

Pick your bag color, shoelaces, and handle length.

Send your preorder.

Leave your details and tell us what you lace up for.

We’ll be in touch.

We confirm availability, any custom details, payment, and delivery with you.

PREORDER / THE FIRST COLLECTIONMAKE YOUR NEXT MOVE.

YOUR BAG. YOUR WAY.

LET’S MAKE
IT YOURS.

Choose the details that feel like you. We’ll follow up personally to confirm your preorder.

Every Lace Up bag is handcrafted by a family of artisans who make just one or two bags a day. No rushing, no shortcuts. Just time, care, and attention to every detail. Make it your own with personalized details, and expect it at your door in 7–10 business days.

Black Lace up tote worn at Bedford Avenue Station

BLACK / WHITE

This form saves a preorder reservation. The Bedford Avenue tote (Black / white) is $78 USD each. Customization costs and any shipping or taxes are confirmed before payment. Payment is arranged after availability is confirmed. Delivery timing is confirmed with your order.

Choose your orderThe Bedford Avenue tote (Black / white) — $78 USDBlack / White, white laces, standard handle. No customization.Customized toteStart with the $78 tote and request personalized details. Additional cost confirmed before payment.

Your nameEmail addressTelephone number (optional)

ColorQuantity

Customization details / Message (optional)

Tell us what you're working toward in the message section of your preorder. And when your bag arrives, look closely. We’ve left a little surprise for you.

A FEW GOOD QUESTIONS

BEFORE
YOU LACE UP.

How does a preorder work?

Submit your preferences and contact details. We save your reservation and give you a reference number. We then contact you to confirm availability, pricing, custom requests, and payment.

What can I customize?

Select bag color, select shoelaces. You can also request a custom full handle length. Availability is confirmed before payment.

When will my bag arrive?

Our bags are handcrafted by a family making one or two a day. The usual delivery window is 7 to 10 business days; we confirm the timing for your order before payment.

What should I put in the message?

Tell us what you lace up for, ask a question, or share a custom request. When your bag arrives, take a close look for a little surprise.